LiveRamp is a data connectivity platform that enables companies to safely and effectively use data for marketing, analytics, and identity resolution by linking consumer records across disparate systems while maintaining privacy controls. The company's core technical challenges involve building probabilistic and deterministic identity graphs that resolve fragmented consumer identities across devices and channels, developing privacy-enhancing technologies that enable data collaboration without exposing raw personal information, and processing billions of identity resolution requests with low latency. Engineers at LiveRamp work on large-scale graph processing, privacy-preserving computation techniques like clean rooms, and the distributed infrastructure that powers data onboarding and activation across the advertising and marketing ecosystem. The company hires engineers with strong backgrounds in distributed systems, data engineering, and privacy technology who want to solve the fundamental challenge of making data useful while keeping it safe.
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